What is missed-call text-back?
An automated SMS sent to numbers that called but didn't connect.
Missed-call text-back is the practice of automatically texting a phone number that called your business but didn't reach a human. The text typically includes a personalized greeting, an apology for the missed call, and either a booking link or a way for the caller to leave a structured message. Missed-call text-back is one of the highest-impact missed-call-recovery tactics: research suggests 6-12% of previously-lost calls can be recovered. PYREXA includes missed-call text-back as a built-in feature on every plan; competitors typically charge separately for it.
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