What is answer-engine optimization (AEO)?
SEO practices specifically designed to be cited by AI assistants like ChatGPT, Claude, Perplexity.
Answer-Engine Optimization (AEO) — sometimes called Generative-Engine Optimization (GEO) — is the practice of optimizing content to be cited by AI assistants when they answer user queries. ChatGPT, Claude, Perplexity, Google's AI Overview, and Apple Intelligence increasingly intermediate between users and the open web; appearing in their answers drives traffic that traditional SEO doesn't capture. AEO best practices: (1) clear factual content with definitions, statistics, and structured comparisons; (2) entity-clear schema (Organization, DefinedTerm, SoftwareApplication); (3) crawler-permissive robots.txt for GPTBot, ClaudeBot, PerplexityBot, Google-Extended; (4) sameAs profile links for entity verification.
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